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client:
Eli Lilly
service:
Creative concept development and art direction
industry:
Health care
Verzenio is a CDK4 & 6 inhibitor, used to treat certain types of breast cancer.
Leading a small team of art directors, my role was to help guide the brand from pre-launch, executing print, digital, and broadcast projects.
The Work
Working on the launch of the brand, I helped to come up with the look and feel for the Verzenio brand. We wanted the brand to have a “soft but not sad” feel, taking into consideration the nature of the medication.
Tools: Photoshop, Indesign