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colin dizengoff
                                 
06/
 07
client:
Eli Lilly
service:
Creative concept development and art direction
industry:
Health care

Verzenio is a CDK4 & 6 inhibitor, used to treat certain types of breast cancer. 

 

Leading a small team of art directors, my role was to help guide the brand from pre-launch, executing print, digital, and broadcast projects. 

lilly logos-03.png

The Work

Working on the launch of the brand, I helped to come up with the look and feel for the Verzenio brand. We wanted the brand to have a “soft but not sad” feel, taking into consideration the nature of the medication.

Tools: Photoshop, Indesign

Branding

brand book_v2.png

Campaign: Relentless

T.V.

For the Relentless spot, we wanted to make sure the message was both powerful and endearing. We needed to show that the patient had not given up and was continuing to battle. 

Storyboard and animatic