client:
Lelo
service:
Digital, print and packaging design, and video concept and art direction
industry:
Adult/Pleasure
The Ask
Lead the design of all Lelo branding. Maintaining brand athletics and guidelines across all aspects of design continuing to build upon and improve style and functionality.
The Brand
A little background on Lelo. Lelo is the world’s leading designer brand for intimate lifestyle products.
Famous for transforming the look, feel, and the function of how we perceive personal massagers, Lelo brings a new level of luxury to products of this kind.
The Work
Website
From wireframing and site mapping to retouching and final layouts... even some illustration work. I lead a small but talented team through the development of a clean, easy-to-use site that helped build engagement and sales by nearly 20% over the previous version of the site.
Tools: Photoshop, Illustrator, Lightroom
Promotional Videos
A selection of some product promotional videos that we put together. From concept to storyboarding to on-set art direction and overseeing post-production; from start to finish I was overseeing and assisting in the creative process.
Online product videos that showcase product functionality and highlights of the product.
Tools: Photoshop, After Effects, Premiere
Online Videos
Packaging
I also oversaw the design of all product packaging. The process was a never-ending exercise in improvement, from both a design standpoint and a functional one.
Tools: Photoshop, Indesign
A sample of promotional posters and catalogs which I designed for various products.
Tools: Photoshop, Indesign
Please click on the images of the catalog to see them in their entirety.
