client:
Eli Lilly
service:
Creative concept development and art direction
industry:
Health care and insurance
Trulicity is a diabetes drug produced by Eli Lilly and is a market leader in the treatment for Type 2 diabetics.
As Associate Creative Director on the brand, my role was to concept and develop DTC campaigns for broadcast and web.
The Work
T.V.
This is one of the pool outs for the “Empowered from within” campaign. These spots aim to hit at Trulicity’s key market differentiator, that Trulicity helps your body produce what it already has.
Campaign:
Empowered from Within
We produced this online video as part of a project code-named Voltron. It was designed to simplify and help users of Trulicity gain a better understanding of their diabetes.
Project: Voltron
Online Video
Icon Set
Project Voltron began with the creation of a robust set of icons. My partner and I came up with this series based on information provided by the client regarding what patients felt was the most vital information they struggled with.
Tools: Illustrator, Indesign
