client:
Eli Lilly
service:
Creative concept development and art direction
industry:
Health care
Olumiant is a JAK-STAT inhibitor drug for patients suffering from Rheumatoid Arthritis (RA).
In the role of ACD on the brand from pre-launch, I helped build and drive creative direction for the brand, and lead design concept and aesthetics across all media types.
Concept & Development
For the launch campaign to work along with the brand identity, we focused on light and movement.
Below are a few of the initial concepts which my partner and I presented.
The final concept was a culmination of that work, meant to illustrate the freedom a patient could gain from their RA.
A brochure I designed highlighting the branding usage along with the launch campaign.
Tools: Photoshop, Indesign
Campaign: Reach Beyond The Standard
The corporate sales video, highlighting key brand components including visuals, for sales reps.