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colin dizengoff
                                 
06/
 07
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client:
Eli Lilly
service:
Creative concept development and art direction
industry:
Health care

Olumiant is a JAK-STAT inhibitor drug for patients suffering from Rheumatoid Arthritis (RA). 

​In the role of ACD on the brand from pre-launch, I helped build and drive creative direction for the brand, and lead design concept and aesthetics across all media types.  

The Work

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Olumiant is another brand I helped to launch, working with the team to create the look and feel for the brand which we based on light and energy. 

​The brand book was the first extensive project that I lead the development of for the brand.

Branding

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Concept & Development

For the launch campaign to work along with the brand identity, we focused on light and movement. 

Below are a few of the initial concepts which my partner and I presented.

​The final concept was a culmination of that work, meant to illustrate the freedom a patient could gain from their RA.   

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A brochure I designed highlighting the branding usage along with the launch campaign.

 

Tools: Photoshop, Indesign

Campaign: Reach Beyond The Standard 

The corporate sales video, highlighting key brand components including visuals, for sales reps.

Olumiant_Sales Video
Play Video

Tactics

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