client:
Eli Lilly
service:
Creative concept development and art direction
industry:
Health care
Olumiant is a JAK-STAT inhibitor drug for use in patients suffering from Rheumatoid Arthritis (RA).
In the role of ACD on the brand from pre-launch, I was able to help build the drive creative direction for the brand, and help lead conceptual direction across all media types.
The Work
Olumiant is another brand I helped to launch, working with the team to create the look and feel for the brand, which we based on light and energy.
The brand book was the first big project that I lead the development of for the brand.
See full booklet
Branding
Concept & Development
For the launch campaign, in order to work along with the brand identity, we focused on light and movement.
Below are some of the initial concept ideas which my partner and I came up with.
The final concept was a culmination of that work, meant to illustrate the freedom a patient could gain from their RA.
A brochure illustrating the incorporation of the branding and the campaign.
Tools: Photoshop, Indesign
Campaign: Reach Beyond The Standard
Corporate sales video highlighting key brand components, including visuals, for sales reps.